The Startup that Created a New Biotech Superfuel
Podcast: The Startup that Created a New Biotech Superfuel
[00:01 – 16:55] The Science Behind Ketone
- Ketone is nature’s super fuel without sugar and caffeine
- Direct-to-consumer and e-commerce strategy
- Getting funding from a top-tier firm
- Fund-raising shouldn’t be hard
[16:56 – 36:39] Nutritional Primitive
- Michael shares what Nutritional Primitive means and the difference Ketone makes
- Hacking into big growth and big market capitalization
- Michael shares his leadership style within the company and his personal fitness preference
- The importance of having honesty and clarity in hiring
[36:40 – 39:10] Closing Segment
- How running serves as Michael’s daily practice that gives him peace
- See the links below to connect with Michael
Brian’s Linkedin: https://www.linkedin.com/in/brian-c-adams/
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