How Organizations are Doing Sales Training Wrong

Tom Noser is the President and Founder of Fortune’s Path, a multidisciplinary consultancy in product, marketing, and sales.
Go Beyond Marketing and Create a Better Customer Experience

Podcast: How Organizations are Doing Sales Training Wrong

Tom Noser is the President and Founder of Fortune’s Path, a multidisciplinary consultancy in product, marketing, and sales. Tom helped grow one of healthcare’s first SaaS companies from 1 million users to over 4 million while quadrupling revenue and achieving a 10x improvement in the stock price. He founded Fortune’s Path to help SaaS companies grow rich by pursuing virtue.

Key Highlights

[00:01 – 16:32] Sales are About Generosity, not Selfishness

  • Tom shares how his life’s foundation is based on the principles of the 12-step recovery
  • Sales are bringing joy to others and are a form of generosity instead of selfishness
  • Companies grow rich by pursuing virtue – service is key to success in sales
  • Empathy for customers is key to successful sales, not relying on scripts

[16:31 – 31:06] Defining Success and Virtue in Today’s World

  • The best salespeople make sales for the sake of it – the hunger for learning and experience
  • Money gives us choices but does not shield us from all dangers – define what it means to be rich
  • Stoicism emphasizes allowing for comfort and upholding virtue

[31:05 – 39:22] The Essence of Parenthood in Child Development

  • The importance of the parents’ presence with their children in developing deeper relationships
  • How empathy in the workplace is lacking, especially in many areas of healthcare
  • Tom shares his upcoming book, which will focus on helping people have fun and get rich

[39:23 – 41:46] Closing Segment

  • Email Tom and check out his website https://fortunespath.com/ (https://fortunespath.com/) for more information

Links Mentioned:

Website: https://fortunespath.com 

Brian’s Linkedin: https://www.linkedin.com/in/brian-c-adams/ 

Previous Articles


The Ultimate Guide to Commercial Real Estate Investing

Learn everything you need to know to assess the benefits of a commercial real estate investment and make the best decisions to get started.


An Investor’s Guide to Commercial Real Estate Syndication

The most important things you need to know about this popular method of real estate investing, Commercial Real Estate Syndication.


What are Asset Management Fees in Commercial Real Estate?

Learn more about the process of co-investing in commercial real estate. What are Asset Management Fees in Commercial Real Estate?


3 Ways Real Estate Syndication Can Support Your Tax Strategy

Real estate syndications are one of the best ways to access the full tax benefits of real estate ownership while still investing passively.

Strategies in a Volatile Market

Brian sits down with Niall Gannon, a frequent top financial advisor in America and author of the book Investing Strategies for High Net Worth Investors.

A Strength-Based Approach to Advising Multi-Generational Family Enterprises

Jeff Strese is an Organizational Development Consultant and Executive Coach focusing on multi-generational family enterprises, corporations, and mission-driven nonprofit organizations.

The Anti-Silicon Valley Investor: How to Find Success in Early Stage Startups

David Mandel is an emerging tech Super-Angel Investor and managing partner of Emerging Ventures Capital. He has invested in over 500 startups.

Revolutionizing Financial Advising through Technology

We are joined by Jason Van Thiel, the director of research for Helios – investment management, wealth management, and FinTech platform.

Finding Financial Freedom: Transitioning from a Corporate Career and Discovering Your Purpose

Billy Keels is the founder of First Generation Capital Partners. He grew up knowing nothing about investing and challenged himself to learn everything.

Excelsior Capital

A real estate private equity firm that owns and operates high quality multi-tenant office assets in emerging secondary markets.

Interested in learning more about Excelsior's investment opportunities?

Excelsior Capital

104 Woodmont Blvd, Suite 120
Nashville, TN 37205




Disclaimer: Under no circumstances should any information presented on this website be construed as an offer to sell, or solicitation of an offer to purchase any securities or other investments. This website does not contain the information that an investor should consider or evaluate to make a potential investment. Other materials related to investments in entities managed by Excelsior Capital are not available to the general public.