How Organizations are Doing Sales Training Wrong

Tom Noser is the President and Founder of Fortune’s Path, a multidisciplinary consultancy in product, marketing, and sales.
Go Beyond Marketing and Create a Better Customer Experience

Podcast: How Organizations are Doing Sales Training Wrong

Tom Noser is the President and Founder of Fortune’s Path, a multidisciplinary consultancy in product, marketing, and sales. Tom helped grow one of healthcare’s first SaaS companies from 1 million users to over 4 million while quadrupling revenue and achieving a 10x improvement in the stock price. He founded Fortune’s Path to help SaaS companies grow rich by pursuing virtue.

Key Highlights

[00:01 – 16:32] Sales are About Generosity, not Selfishness

  • Tom shares how his life’s foundation is based on the principles of the 12-step recovery
  • Sales are bringing joy to others and are a form of generosity instead of selfishness
  • Companies grow rich by pursuing virtue – service is key to success in sales
  • Empathy for customers is key to successful sales, not relying on scripts

[16:31 – 31:06] Defining Success and Virtue in Today’s World

  • The best salespeople make sales for the sake of it – the hunger for learning and experience
  • Money gives us choices but does not shield us from all dangers – define what it means to be rich
  • Stoicism emphasizes allowing for comfort and upholding virtue

[31:05 – 39:22] The Essence of Parenthood in Child Development

  • The importance of the parents’ presence with their children in developing deeper relationships
  • How empathy in the workplace is lacking, especially in many areas of healthcare
  • Tom shares his upcoming book, which will focus on helping people have fun and get rich

[39:23 – 41:46] Closing Segment

  • Email Tom and check out his website https://fortunespath.com/ (https://fortunespath.com/) for more information

Links Mentioned:

Website: https://fortunespath.com 

Brian’s Linkedin: https://www.linkedin.com/in/brian-c-adams/ 

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