EXCELSIOR CAPITAL PRESENTS

The Founder's Story

This episode of the Capital Club podcast is your chance to get a behind-the-scenes look at the life and story of Brian.
Go Beyond Marketing and Create a Better Customer Experience

Podcast: The Founder’s Story

This episode of the Capital Club podcast is your chance to get a behind-the-scenes look at the life and story of Brian. He talks about the challenges he faced along the way, his successes and failures, how networking helped him find his current path, and what he’s learned about business development. He also discusses how he found work/life balance by creating a daily routine that brings peace and joy. This is an inspiring conversation with a real estate investor whose ambition has enabled him to create one of the most successful investment platforms today.

Key Highlights

[00:01 – 06:31] Opening Segment

  • Brian’s journey from a small town to Excelsior Capital
  • An idyllic childhood with his younger brother
  • Why money was not discussed in the family

[06:32 – 12:16] From Aimless to Successful

  • How Brian’s journey led him to a new life
  • Brian’s experience graduating in 2009 during the Great Recession
  • Learning about commercial real estate, private equity, etc.

[12:17 – 18:40] Take the Next Step in Investing

  • Hired a marketing person and controller for the best investor experience
  • How Brian mapped out the entire investor journey step by step
  • His first real estate deal – a small office building

[18:41 – 23:53] Closing Segment

  • Find peace in your daily routine
  • How routine helps stay present and focused

Additional Links:

Brian’s Linkedin: https://www.linkedin.com/in/brian-c-adams/ 

Previous Articles

the-ultimate-guide-to-commercial-real-estate-investing

The Ultimate Guide to Commercial Real Estate Investing

Learn everything you need to know to assess the benefits of a commercial real estate investment and make the best decisions to get started.

When the Fed Says Less

When the Fed Says Less

Something worth paying attention to has taken shape at the Fed over the last several weeks, and it changes how sponsors should be underwriting real estate.

The Industrial Story That Isn't Big-Box

The Industrial Story That Isn’t Big-Box

When most investors hear “industrial real estate” today, they think of the same picture: a 500,000-square-foot bulk distribution warehouse, 36-foot clear heights, anchored by a national third-party logistics or a name-brand e-commerce tenant.

What AI Actually Changed at Our Firm

What AI Actually Changed at Our Firm

The firms that will be at a structural disadvantage in three to five years aren’t the ones that fail to use AI for grand transformation. They’re the ones that fail to use it for the unglamorous work of organizing information well, communicating it cleanly, and remembering what was said.

The Rate Cut Story Is Falling Apart Here's Why Thats Not the Risk

The Rate Cut Story Is Falling Apart. Here’s Why That’s Not the Risk.

The risk to commercial real estate right now isn’t that rates fail to fall. The risk is that a lot of strategies were built around assuming they would — and the strategies built to perform without that assumption are now facing a very different set of questions than the ones being asked in most outlooks.

What It Means for Commercial Real Estate and Why We are Positioned for What is Coming

The AI Reckoning: What It Means for Commercial Real Estate — and Why We’re Positioned for What’s Coming

AI and robotics represent the most significant structural shift in the commercial real estate landscape since the rise of e-commerce. Unlike prior cycles, this one simultaneously threatens the largest CRE sector (office) while creating sustained tailwinds for the physical-world assets that cannot be digitized away.

Our Morning Rotation A Behind-the-Scenes Look at Our Favorite Podcasts

Our Morning Rotation: A Behind-the-Scenes Look at Our Favorite Podcasts

While we spend our days analyzing market cycles and asset performance, our commutes and workouts are often spent listening to pundits, interesting personalities, and storytellers who remind us that finance is ultimately about human behavior.

Real Estate in 2026 Why Were Moving Toward a New Value Cycle

Real Estate in 2026: Why We’re Moving Toward a New Value Cycle

There has been a lot of discussion lately about the “maturity wall” and the general stress facing the commercial real estate market. It’s a reality we are all navigating. For the first time in a decade, the industry is dealing with the fact that the cost of capital has fundamentally shifted, and the assumptions made just a few years ago are being tested by today’s environment.

From Outlook to Action Capturing the 2026 Retail Reset

From Outlook to Action: Capturing the 2026 Retail Reset

In our 2026 Commercial Real Estate Outlook, we characterized the current market as a period of “measured hopefulness.” As we move into January, the strategy is shifting from high-level observation to the active pursuit of yield.

Excelsior Capital

A real estate private equity firm that owns and operates high quality multi-tenant office assets in emerging secondary markets.

Interested in learning more about Excelsior's investment opportunities?

Excelsior Capital

104 Woodmont Blvd, Suite 120
Nashville, TN 37205

investors@excelsiorgp.com

Disclaimer: Under no circumstances should any information presented on this website be construed as an offer to sell, or solicitation of an offer to purchase any securities or other investments. This website does not contain the information that an investor should consider or evaluate to make a potential investment. Other materials related to investments in entities managed by Excelsior Capital are not available to the general public.

Share This