The Benefits of Infrared Saunas, Red Light Therapy & Cold Plunges

EXCELSIOR CAPITAL PRESENTS

The Benefits of Infrared Saunas, Red Light Therapy & Cold Plunges

Podcast: The Benefits of Infrared Saunas, Red Light Therapy & Cold Plunges

Join us as we sit down with Kristen Nicholson, entrepreneur and owner of Nashville’s first contrast therapy studio, Urban Sweat. Kristen is a healthcare professional with a background in health administration who decided to jump from being a healthcare provider to running her own business. In this episode, she discusses her journey, from leaving her corporate job to open her own business to expanding to 6 new locations across Middle Tennessee and three on the West Coast. She also explores the modalities available at Urban Sweat, such as infrared sauna, red light therapy, and cold plunge.

Key Highlights

[00:0 – 08:47] From The Shed to Urban Sweat

Introducing Kristen to the show
Fitness was vital for her after college as she was a pharmaceutical rep and wanted to be number one on the rankings

[08:48 – 15:00] Bet on Yourself: Taking the Leap to Pursue Your Calling in Healthcare

Betting on oneself and taking risks is important
Healthcare in America is complex, with many players and incentives
Mental health, gun violence, and prevention are essential topics to consider
Trauma can manifest in physical illness and should be addressed holistically
Important foundational habits like sleep, nutrition, meditation, and therapy are critical to physical fitness

[15:01 – 24:07] Burning the Candle at Both Ends

How Kristen networked with the fitness community, corporate executives, and physicians
Target market: stressed-out corporate execs, athletes, and physicians
Kristen introduced new concepts like cold plunge, sauna, and red light therapy

[24:08 – 40:39] Experience the Benefits of Red Light Therapy, Sauna and Cold Plunge

The cabin sauna heats up to 150-155, while the pod sauna is 30 minutes, and red light therapy is 20 minutes
Benefits of infrared sauna include cellular level heat and mental relaxation
There is something natural about the experience that helps one get back to homeostasis

[40:40 – 42:13] Closing Segment

Additional Links

Website: www.urbansweat.com

Connect with Brian on LinkedIn!

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