EXCELSIOR CAPITAL PRESENTS

Growth and Brewing Competition within Sports Management

Andrew Douglas Appleby is an experienced sports executive with over 36 years of working at the highest level. He is the chairman and CEO of General Sports Entertainment and the founder of AppleTree Advisory. He has more than 31 years of sales, marketing, and management experience.

Go Beyond Marketing and Create a Better Customer Experience

Podcast: Growth and Brewing Competition within Sports Management

Andrew Douglas Appleby is an experienced sports executive with over 36 years of working at the highest level. He is the chairman and CEO of General Sports Entertainment and the founder of AppleTree Advisory. He has more than 31 years of sales, marketing, and management experience.

Key Highlights

[00:01 – 12:41] Andy Appleby on Finding Success in the Sports Realm

  • Andrew recognized that the sales side of sports was objective and that hard work would lead to success. After two championships with the Detroit Pistons, Appleby left to start his own company.
  • Andrew discusses how he got his start in business, starting with a small company that he bought and then went on to create two more successful businesses
  • Recognize the challenges of owning a sports team, which is a very demanding and time-consuming endeavor, the importance of a good team, and how it is important to stay true to your values and goals.

[12:42 – 37:24] What It’s Like Owning a Baseball League

  • Andrew discusses his career and how owning his own baseball league has been a great experience. He talks about how the DBL has helped him give back to the community and how he is now expanding into other business areas.
  • A long history in sports management and marketing entails a unique perspective when it comes to negotiating deals.
  • The Super League is a positive development because it brings more competition to the English league system.

[37:25 – 38:57] Closing Segment

  • Want to learn more about the ballclub in the Detroit area, check it out!

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