Key Highlights

[01:00 – 09:51] Grow and Sell Your Business

• Do not get your identity wrapped up in your business.
• Build your business to be sold from the start.
• Business growth is achieved by proper delegation, so you could focus on the more important aspect. 

[09:52 – 14:20] Build Trust by Being Real

• The difference between marketing and sales is marketing is about generating demand while sales are getting through the finish line.
• You don’t need to conceal who you really are to market your business. People are more drawn to authenticity and can detect when you’re not being real.
• Turn your haters to fans by being consistent and genuine.
• Avoid over promising but under delivering. That’s when people lose trust in you.

 [14:21 – 23:42] Set Your Business Up for Success

• Cold email works if you’re doing it right. Adam gets the majority of his clients through this method.
• Avoid spammy-looking emails, be direct to the point.
• Less is more in sales. Keep it simple and clear especially if you cater to Gen Zs who have a short attention span. Details could sometimes create confusion.
• Three factors to be a successful engineer:
• You have to have a grit
• Be hyperfocus
• Be a great salesperson
• Sales is about building trust. People buy off emotions.

 [23:43 – 33:59] The Digital Nomad Life

• Gen Z’s have different characteristics from other generations, shaped by their experience and environment. This should be taken into consideration when adding them to the workforce.
• They value inclusivity, stability, and authenticity
• Adam identifies himself as a digital nomad with employees working from anywhere in the world.
• Traveling for work is not vacation. You have to learn how to take care of yourself, balance your time and manage your focus.

[34:00 – 35:45] Closing Segment

• Want to know how Automated cold email outreach could get you more sales? Connect with Adam Rosen with the links below!

Links Mentioned: 

Linkedin: https://www.linkedin.com/in/adamirosen 

Website: http://www.eocworks.com 

Brian’s Linkedin: https://www.linkedin.com/in/brian-c-adams/