EXCELSIOR CAPITAL PRESENTS

Grow Your Business With Authenticity

Adam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path.
Go Beyond Marketing and Create a Better Customer Experience

Podcast: Grow Your Business With Authenticity

Adam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. From tech founder of an acquired startup to coaching hundreds of entrepreneurs, to traveling the world building his lead generation business where he helps startups get more sales appointments hassle-free.

Key Highlights

[01:00 – 09:51] Grow and Sell Your Business

  • Do not get your identity wrapped up in your business.
  • Build your business to be sold from the start.
  • Business growth is achieved by proper delegation, so you could focus on the more important aspect. 

[09:52 – 14:20] Build Trust by Being Real

  • The difference between marketing and sales is marketing is about generating demand while sales are getting through the finish line.
  • You don’t need to conceal who you really are to market your business. People are more drawn to authenticity and can detect when you’re not being real.
  • Turn your haters to fans by being consistent and genuine.
  • Avoid over promising but under delivering. That’s when people lose trust in you.

 [14:21 – 23:42] Set Your Business Up for Success

  • Cold email works if you’re doing it right. Adam gets the majority of his clients through this method.
  • Avoid spammy-looking emails, be direct to the point.
  • Less is more in sales. Keep it simple and clear especially if you cater to Gen Zs who have a short attention span. Details could sometimes create confusion.
  • Three factors to be a successful engineer:
    • You have to have a grit
    • Be hyperfocus
    • Be a great salesperson
  • Sales is about building trust. People buy off emotions.

 [23:43 – 33:59] The Digital Nomad Life

  • Gen Z’s have different characteristics from other generations, shaped by their experience and environment. This should be taken into consideration when adding them to the workforce.
    • They value inclusivity, stability, and authenticity
  • Adam identifies himself as a digital nomad with employees working from anywhere in the world.
  • Traveling for work is not vacation. You have to learn how to take care of yourself, balance your time and manage your focus.

[34:00 – 35:45] Closing Segment

  • Want to know how Automated cold email outreach could get you more sales? Connect with Adam Rosen with the links below!

Links Mentioned: 

Linkedin: https://www.linkedin.com/in/adamirosen 

Website: http://www.eocworks.com 

Brian’s Linkedin: https://www.linkedin.com/in/brian-c-adams/ 

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Excelsior Capital

A real estate private equity firm that owns and operates high quality multi-tenant office assets in emerging secondary markets.

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Nashville, TN 37205

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Disclaimer: Under no circumstances should any information presented on this website be construed as an offer to sell, or solicitation of an offer to purchase any securities or other investments. This website does not contain the information that an investor should consider or evaluate to make a potential investment. Other materials related to investments in entities managed by Excelsior Capital are not available to the general public.

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