Key Highlights

[00:01 – 08:44] 13 Years of Serving Global Wine, Beer, and Spirit Brands and Innovating the Beverage Industry

• Taylor’s brief background and career
• She began her career in beverages at 19/20, working as an intern for SPED vodka
• Alcohol consumption has increased dramatically during COVID, with a proliferation of new brands and startups in the space
• There are more resources available now for people to create brands from the ground up

[08:45 – 17:28] The Non-Alcoholic Beverage Market: Is There Room for More Brands?

• Market saturation in the beverage industry is increasing due to consumer demand
• Consumers have more optionality than ever before with non-alcoholic beverages, and there is no downside to this category
• Younger generations are more accepting of abstaining from drinking and don’t need to rationalize it

[17:29 – 30:09] The Growing Acceptance of Cannabis and Non-Alcoholic Beverages

• Independent brands are leading the charge for non-alcoholic beverages
• Cannabis use is widely accepted and practiced in certain peer groups more than alcohol
• Education is needed to help people understand the wider category of cannabis products
• The venture capital market is currently very challenging for entrepreneurs and sponsors

[30:10 – 38:38] How to Achieve Your Goals with Daily Practices

• Celebrity partnerships and influencer partnerships are becoming more popular, which will cause a shift in strategy this year
• Brands are moving towards premiumization, with higher price points
• Manifesting is an important daily practice for Taylor to bring peace to her life

[38:39 – 40:04] Closing Segment

Connect with Taylor:

www.theindustrycollective.org

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